Wednesday, October 17, 2012

British Gas in the Air

Lately, British Gas was in the news. This company was trying to advertise himself through a British Olympian and the promotion got a little out of hand and went to the buttocks.

Seriously, British Gas logo went to the behind of his swimsuit. Now, that was rather unfortunate for both: the Olympian, Tom Daley and the company who was promoting himself via this champion.

Conclusion: Got to be careful where we place our logos 'cause this is a wild wild world and the media and public does not spare anyone if falter. 

However, Time is a big healer and things will eventually evaporate, but for now. British Gas and Tom Daley will be remembered in a BIG and smelly way!

Mantra for today: Think twice before going public OR be bold to face the music.

2 comments:

Janine Huldie said...

Ruchira, that picture sure did me me lol!! But seriously great reminder that in advertising we really do have to be careful how we do it. Great message as always!!

Cynthia said...

Wow! What an interesting picture. Hehe. I bet they're not very glad about how that turned out, LOL. And the logo is right on his butt - I mean do they EVEN know what that implies. Oh man...funny post!