Review: A Dog Eat Dog-Food World by Suresh Chandrasekaran

Interspersed with memorable lines, written in the author's trademark humorous style, this book is going to make you laugh, think, marvel and enjoy - all at the same time. -Radha Sawana This is one of the most humorous books I have read in recent times. I guess people who read Dilbert might have found some similarity in the cover design. The idea of the book is also similar - a corporate parody. ​ -Karthik ​ A Dog eat Dog food world is no run of the mill book, and for readers starved for genuine humor and satire—I would recommend it without a moment’s hesitation. ​ -Ramesh Grandhi WHAT IS THIS BOOK ALL ABOUT  A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. ‘A dog eat dog-food world’ is the story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how just minding your own business can lead to unexpected consequences, guided by the ‘invisible hand’ of long dead economists. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk. The tale only dogs the doings of Spike Fortune who only sought to feed dogs and Jerry Fortune who, being fortuneless, gets dragged helter-skelter by his uncle Spike’s careening pursuit of commercial success; Spike’s rival Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of his nephew, Jasper Rich who would rather be chasing girls than chasing cats. My Review I wish I could just write a one liner here, "If you find today's marketing stunts hilarious yet witty, this book will be an excellent companion for you to mock at man's silly adventures." The book starts off on a note, "Who thought that a lot of money can be such a pain?"  There is sarcasm in his tone, and there is laughter in the little connections. The author has portrayed such hilarious moments in man's life, which we actually use for marketing and various tricks just to climb the ladder that brought out the ludicrous behavior of man.  Although I was snickering along, I could not connect with the characters and wish the author had spared a few words to define each of them since I as a reader was chortling away at their stupidity.  The line that stuck with me, "‘The difficulty with history is that you never know whether that is the way it really happened." Absolutely agree with it!  GRAB YOUR COPY ABOUT THE AUTHOR Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet. Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks. He reignited his passion for writing with a fairly popular blog www.jambudweepam.blogspot.in. The blog has been rated among the Top 5 humour blogs in India, twice in succession - in 2014 and 2015 - by BlogAdda, and has also been listed third among the Top Humour Blogs by Baggout. ​ ​He also has a short story published in a collection “Uff Ye Emotions” and has edited and written a novelette in an ebook anthology “Sirens spell danger” STALK HIM @